![]() ![]() Beer brands don’t sell IPAs and lagers, they sell good times. Athletic wear brands don’t sell running shoes, they sell an active lifestyle. You have to uniformly and successfully brand your product or service and stay “on brand” at all times. I so just change the transmission fluid every 20k-25k when it coincides with an oil change.If you ever take a marketing course, they will tell you that branding is everything. ![]()
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